marketing hype

Translations
маркетинговый ажиотаж
The marketing hype around the new phone was incredible.
Маркетинговый ажиотаж вокруг нового телефона был невероятным.
Definitions
Marketing hype refers to exaggerated or overly enthusiastic promotion of a product, service, or brand, often designed to create excitement and anticipation among consumers, sometimes without substantial backing or evidence of the claims being made.
Words
hype

noun
шумиха